A Brief History Of Smart Bracelets

As a product of modern technology, smart bracelets appear in front of the public as wearable smart devices, and silently penetrate and change people's lives. Now it is trying to record a series of related data such as fitness effects, sleep quality, diet arrangements, and habits of users, and synchronize these data to the user's mobile terminal device, and the terminal device will then give relevant information according to its own "analysis function" Suggestions play a role in guiding healthy living through data.


Said it was young, but looking at its history, the smart bracelet has also gone through 38 years.


Turning on the yellow pages of history, in 1982, Seiko introduced a programmable bracelet called "Seiko T001". From the perspective of hardware, the display part of Seiko T001 consists of two screens, which are used to display the time at the top. , Date and alarm functions with a narrow screen and a relatively large blue screen at the bottom for video output.


Seeing this, do you suspect that you are reading it wrong? That's right, there really was such a watch at that time. It already had the functions of watching TV and listening to the radio that no watch now has (matching VHF, UHF channels and FM radio through a receiver like the size of a listener). But having said that, the current mobile phones and PADs still save much vision and watch cooler than watching TV. Then why was there such a product that surpassed the demand and exceeded the sense of the times? The answer is designed to meet the needs of a star friend or a big man who has come to the last day like James Bond, so it will not be so close to the people, including its price ($ 495 38 years ago, put it today) It's estimated to be $ 2,000). In summary, the audience is small and the price is high, so it has not been promoted, but from the perspective of concept and technology, it is indeed the well-known originator of smart bracelets.


In 2011, Jawbone, a company known for Bluetooth headsets in the 1990s and early 2000s, announced its entry into the wearable market. In the same year, the Jawbone UP generation was launched, priced at $ 99.99, and initially shaped the basic functions and directions of the smart bracelet. In addition to tracking daily activities and training, the UP generation also has the ability to monitor sleep, which was the first of its kind at the time. At the same time, the Jawbone UP generation has also been upgraded in product aesthetics and user experience design. It not only has a variety of colors to choose from, but also provides people with different wrist sizes in three sizes: large, medium, and small. In terms of hardware configuration, although there is no screen and wireless transmission module (data exchange with Apple mobile phone through USB interface), it already has a vibration motor, motion sensor, 3.5cm headphone plug, and USB connector, with a battery life of up to 10 days With the configuration of lithium batteries and other resources, with the help of Apple's mobile phone resources, it meets the requirements of activity detection, sleep monitoring, reminders, and meal records.


However, the good times did not last long. Jawbone's first attempt hit the south wall, and it was quickly removed from the shelves because it was easy to "brick" in a few days. Deadly problems such as failure to charge, battery cap effect, invalidation of reminders, and data loss during synchronization), the official has to stop selling and compensate all consumers who have purchased. In any case, based on a series of innovations in product design, we have to pay high respects to the pioneers. Therefore, Jawbone's position must be on the merit list of smart bracelet.


In 2013, Fibit, a start-up company known worldwide for its recorder products, released the smartband Fibit Flex for $ 100. Compared with Jawbone, the functions are similar, but the price is more affordable, the accuracy of the data has been improved, and the data sharing function has been creatively added to lay a new way of playing for the smart bracelet and social circle. Promote.


However, the first person to eat crabs often needs to pay something. Because of poor waterproof performance and the most fatal allergy problem, they are complained (it is said that because of the nickel in Flex), and then requested by the US Consumer Product Safety Commission. The recall, the final results can be imagined: recall, continue to optimize research and development.


In June of the same year, Baidu jointly released the “Guru Bracelet”, Mutual Technology released the “Running Band”, and Nike released FuelBand, which basically continued the routines of Jawbone UP and Fibit Flex, such as Sports records, sharing of friends circle, etc.


Until 2014, seduced by the potential of the wearable market, smart bracelets entered a period of rapid development. Misfit Shine, Microsoft Smart Bracelet, Samsung Gear Fit R350, Jawbone UP24, Guru HB-B021, Huawei Honor Bracelet, Xiaomi Bracelet, Happy BonBon, Lenovo Music Bracelet, etc., and even Century Jiayuan 520 and the like Cross-border products can be described as full blooms, and to some extent, it has changed the sports habits of the entire people.


2015 was a turning year. Misfit is rumored to be acquired by American lifestyle brand Fossil. At the end of 2016, Fitbit announced the formal acquisition of smart watch company Pebble, which was one of the most successful projects on the crowdfunding website Kickstarter, and its smart watch products were rated as the best smart watches by The Verge. In 2017, the former wearable giant Jawbone went out of business. With a group of wearable startups selling sports as their selling point, a large number of cases prove that sports + wearable devices are not a huge market that people once imagined, and may even be just a "false demand".


Looking at the development of the smart bracelet industry in recent years, on the one hand, the industry has developed from decentralized to agglomerated. Fossil and Fitbit have been acquired by Google. Advantage, mobile phone manufacturers began to emerge in the wearable market, setting off another round of development climax. According to statistics from IDC, the top five rankings of the current global wearable device market share are: Apple, Xiaomi, Huawei, Samsung, and Google Fitbit.


Smart Bracelet Global Quotes

Although the smart bracelet industry's killing is very powerful, with the integration of other mobile device ecosystems, coupled with more availability scenarios, the overall market of the smart bracelet is still good.


According to the latest shipment data of the wearable bracelet market in the third quarter released by market research institute Canalys, thanks to the growing popularity of Xiaomi bracelets in China and other Asian markets, global wearable bracelet shipments increased by 65% year-on-year. % To 45.5 million units, with the Asia-Pacific market and Greater China growing the most strongly.


From a global perspective, Xiaomi's bracelet is still far ahead, with shipments of 12.2 million units in the third quarter, a year-on-year increase of 74%, followed by Apple, Huawei, Google Fitbit, and Samsung.


In addition, based on the statistics of global smart watch and smart bracelet shipments from 2016 to 2020, Topology Industry Research Institute said that whether it is a smart bracelet or a smart watch, 2019 will usher in rapid market growth, and predict this The rapid growth momentum will continue into 2020.


In addition, from another aspect, it can also confirm the market's improvement, that is, the degree of global smart bracelet manufacturers' demand for their components. According to data from IHS Markit, shipments of smart watch bracelet displays in the third quarter of 2019 increased 34% year-on-year. Shipments are expected to soar to 195 million units in 2019, an increase of 31% from 149 million units in 2018. Prior to that, the growth in 2018 was even more alarming, reaching 42%.